As you know, there are a million Web sites out there that are nothing more than online brochures, and unfortunately, that's true of festivals and events sites, as well. Many pages are a careless use of space, an afterthought or a hobbyist's effort, produced only because organizations feel they're expected to have an Internet presence. And indeed they are: Audiences and businesses frequently take their primary impressions - as well as much of their information - from the Web.

Thankfully, there are many creative, thoughtful, interactive and well-designed sites that are a pleasure to discover. They offer visitors an engaging experience, along with vital information and the opportunity to feel "involved" with an event. They are not necessarily expensively produced, but they are innovative and appealing.

One caveat: It should be made clear, I appreciate these sites because they've not only included important event information, they also clearly state sponsorship benefits, opportunities, a range of prices, and demographics. I can't stress enough the importance of having this data available, rather than treating it as privileged. It means that prospective sponsors have the ability to be informed and proactive, and the event is seen as smart and professional.

Of all the sites I've recently visited, my favorite is sunfest.com*, in West Palm Beach, Florida. This is a lavish site, and beautifully designed. I came away having a great sense of this wonderful event, plus as much information as anyone could ask for, whether a consumer, tourist, volunteer or corporation...

* Site produced for Forte Interactive